|An entry in your
DNS table (zone file) that maps each domain name (njmetronet.com)
or subdomain (abc.njmetronet.com) to an IP Address
|| Search engines use
formulas of instructions and directions as to how the information
gathered by the spider is to be used to rank a web page on that
particular search engine. Each search engine has it’s
own unique proprietary algorithms which is why a page may rank
high on one search engine while ranking low on another.
Pages is a server-side scripting language. ASP commands
are embedded within HTML documents (with .asp extension) to
provide dynamic content. ASP is often supported by webhosts
using a NT server.
|| An e-mail that is
automatically send to someone that sent the initial e-mail.
An autorespnder can be used as an acknowlegement ("Thank
you for your inquiry..."), to let the sender know you are
on vacation, or to provide the sender with immediate information
(updates, specials, etc.).
||All the links pointing
at a particular web page. Also called inbound links.
||The amount of data
passing through a connection over a given time. It is usually
measured in bps (bits-per-second) or Mbps
|A feature in browser
software to store direct links to websites you wish to return
to in the future in your computer. In Internet Explorer (IE,)
they are called "Favorites.", and in Netscape they
are called "Bookmarks".
To visit websites
and web pages - moving from site to site (or page to page)
by clicking links on those pages that may interest you and
disocver what's there.
The opposite of browsing is "searching". When you
search a page, you find a search box and enter terms specific
to what you are looking for.
||Software that allows
you to view and navigate websites and webpages. The browser
translates HTML coding into an attractive, viewable electronic
and sometimes interactive document.
A temporary storage
area on your computer that holds web pages yu recently visited..
As you jump from Web page to Web page, caching those pages
in memory lets you quickly go back to a page without having
to download it from the server again.
In order to ensure that the latest page is displayed, the
browser USUALLY compares the dates of the cached page with
the current Web page. If the Web page has not changed, the
cached page is displayed immediately. If the Web page has
changed, it is downloaded, displayed and cached.
||In search results
from Google, Yahoo! Search, and some other search engines, there
is usually a Cached link which allows you to view the version
of a page that the search engine has stored in its database.
The live page on the web might differ from this cached copy,
because the cached copy dates from whenever the search engine's
spider last visited the page and detected modified content.
Use the cached link to see when a page was last crawled and,
in Google, where your terms are and why you got a page when
all of your search terms are not in it.
lower case from upper case. In a case sensitive language,
"abc" is considered different data than "ABC:.
When matching a string of letters, it is case sensitive if
capital and lower case letters must match exactly.
||An email account
which allows any email of the form, firstname.lastname@example.org,
to be forwarded or placed into a single email address. For example,
email@example.com, firstname.lastname@example.org and email@example.com,
will all be sent to the same email address.
Interface - the most common way Web programs interact
dynamically with users. Many search boxes and other applications
that result in a page with content tailored to the user's search
terms rely on CGI to process the data once it's submitted, to
programming language, and then to integrate the response into
a display using HTML.
A message from
a WEB SERVER computer, sent to and stored by your browser
on your computer. When your computer consults the originating
server computer, the cookie is sent back to the server, allowing
it to respond to you according to the cookie's contents.
The main use for cookies is to provide customized Web pages
according to a profile of your interests. When you log onto
a "customize" type of invitation on a Web page and
fill in your name and other information, this may result in
a cookie on your computer which that Web page will access
to appear to "know" you and provide what you want.
If you fill out these forms, you may also receive e-mail and
other solicitation independent of cookies.
Click is a system where an advertiser pays an agreed
amount for each click someone makes on a link leading to their
||Component of search
engine that gather listings by automatically "crawling"
the web. A search engine's crawler (also called a spider or
robot), follows links to web pages. It makes copies of the web
pages found and stores these in the search engine's index.
||When pages are removed
from a search engines index. This may happen because they have
been banned or for other reasons
||The analog modem
service for connecting to the Internet or to the company LAN.
For home users, dial-up was the first Internet access service
available. It was followed by ISDN, cable and DSL.
||A type of search
engine where listings are gathered through human efforts, rather
than by automated crawling of the web.
Name System which identifies each computer as a network
node on the Internet using an internet protocol address system
to translate from domain names to IP numbers and vice-versa.
||Data transfer is
the amount of information downloaded from a website. For example,
let's assume all of the data (pictures, text, buttons) on your
homepage totals 25k (the size of Yahoo's homepage). If a thousand
people viewed your homepage you'd have 25MB total data transfer
for that month (25k multiplied by 1000).
||Disk space is the
storage capacity of your website (for pictures, HTML, graphics,
scripts, databases, statistics logs, e-mail, etc.).
|| The process of registering
your website address (i.e. www.yourdomain.com) with the Internic,
the official Internet registry
||To copy something
from a primary source to a more peripheral one, as in saving
something found on the Web (currently located on its server)
to diskette or to a file on your local hard drive.
Commerce) is doing business online - the buying and selling
of goods and services over the internet. A website with a shopping
cart can be said to be doing Ecommerce.
Short for electronic
mail, the transmission of messages over communications networks_
a software application that allows one to exchange messages
with someone else.
||An email service
in which your email is automatically sent (forwarded) from one
or more email address, to another (possibly several) specified
||A method for directly
connecting a computer to a network in the same physical location
- much faster connection than SLIP or PPP.
||In Windows, DOS and
some other operating systems, one or several letters at the
end of a filename. Filename extensions usually follow a period
(dot) and indicate the type of file. For example, document.txt
denotes a plain text file, index.htm or index.html
denotes an HTML file. Some common image extensions are picture.jpg
or picture.gif .
Asked Questions - large websites or websites providing
a lot of information will sometimes have a webpage for FAQ's
as a convenience to site visitors.
Frames are boxes
that surrouns a portion of a web page and allow several mini-pages
to display at once on your computer screen.
Protocol is the ability to transfer files from one
computer to another. FTP is the method used to "Download"
things like software, text, pictures or games from the remote
computer it's stored on to your computer via the internet.
||A page meant to be
the main entry point to a website.
||When you have a web
site, you need a web host (hosting company) to store your web
pages on a server that will make your web pages visible to site
visitors. The hosting company should provide a secure environment
where their computers are protected from damaging elements.
All of the files that are required to make up your website (documents,
html files, photos, etc.) are stored on a computer with server
software at the hosting company's location.
Text Markup Language - A markup language used to
structure text and multimedia documents. Web pages are built
with HTML tags (codes) embedded in the text. HTML defines
the page layout, fonts and graphic elements as well as links
to other documents within the site or on the Web. Each link
contains the URL, or address, of a Web page residing on the
same server or any server worldwide, hence "World Wide"
Transport Protocol - The communications protocol
used to connect to servers on the Web. Its primary function
is to establish a connection with a Web server and transmit
HTML pages to the client browser or any other files required
by an HTTP application. Addresses of Web sites begin with
an http:// prefix; however, Web browsers typically default
to the HTTP protocol. For example, typing www.njmetronet.com
is the same as typing http://www.njmetronet.com.
If you ever see HTTPS you'll know you're on a "secure"
server and can use your credit card online or feel comfortable
providing information that you don't want broadcast to the
The vast collection
of interconnected networks that all use the TCP/IP protocols
and that evolved from the ARPANET of the late 60’s and
early 70’s. The Internet (upper case I) is the largest
network in the world. It is made up of more than 100 million
computers in more than 100 countries covering commercial,
academic and government endeavors. Originally developed for
the U.S. military, the Internet became widely used for academic
and commercial research. Users had access to unpublished data
and journals on a variety of subjects
An "internet" (lower case i) is 2 or more computers
connected to each other (a network), and are not part of the
Internet unless they use TCP/IP protocols.
is the dialog that occurs between a human being and a computer
program where an action by a user provokes an action by the
An interactive website would be one in which some action
of the user generates a response either from another human
being at the other end of the connection or with a program
residing on a computer.
An Intranet is
a private computer network based on the standards of the Internet.
An intranet is a private network inside a company or organization
that uses the same kinds of software that you would find on
the public Internet, but that is only for internal use. An
intranet may be on the Internet or may simply be a network.
Protocol is a number or address consisting of 4 parts
separated by dots, e.g. 22.214.171.124. Every machine that is
on the Internet has a unique IP address. If a machine does not
have an IP number, it is not really on the Internet.
Services Digital Network is a digital telephone network
that allows personal home computers to connect to remote networks.
Service Provider is the company that gives you internet
access and e-mail. A company that sells Internet connections
via modem (examples: aol, Mindspring - thousands of ISPs to
programming language invented by Sun Microsystems that is specifically
designed for writing programs that can be safely downloaded
to your computer through the Internet and immediately run without
fear of viruses or other harm to our computer or files. Using
small Java programs (called "Applets"), web pages
can include functions such as animations, calculators, and other
||A simple programming
language developed by Netscape to enable greater interactivity
in Web pages. It shares some characteristics with JAVA but is
independent. It interacts with HTML, enabling dynamic content
Words people use
to search in search engines. For example, if you go to a search
engine, type in "pizza" and hit the button, "pizza"
is a keyword in your search. If you use "peperoni pizza"
as your keyphrase, your search becomes a little more specific
- the search engines will give you less results, but the reults
will be more targetd to your keyphrase.
When designing your website, you want to target the right
market. The way to do this is to choose the right keywords
through the Search Engine Optimization process, which involves
including your keywords and keyphrases in meta tags and prominerntly
in the text of your site.
To achieve a high ranking in the search engines, really means
getting a high ranking for the keywords that you've chosen
to focus on.
||The specific web
page that a visitor ultimately reaches after clicking a search
A link (or hyperlink)
when "clicked" on connects one spot on a webpage
- another place on the same page
- to another page in the same web site
- to another web site entirely. or
- will open your mail window and automatically enter an
Email Address of the intended receipient
Banners, buttons or underlined text are usually links. The
way to know whether a graphic element or text is a link is
to place your cursor over the item and watch it turn from
an arrow into a small hand "pointing" and then look
at the "status bar" at the bottom of your browser
window where you will see the "destination" or "URL"
of the link you are pointing at.
A process where
one increases the quantity and quality of incoming and outgoing
links to and from external sources with the intention of increasing
a websites link popularity. This helps increase a Web page's
position in some of the search engines.
||The text that is
contained within a link. For example, search engine is a link
that contains the link text "search engine."
A special HTML
tag that provides information about a web page. Unlike normal
HTML tags, meta tags do not affect how the page is displayed.
Instead, they provide information such as who created the
page, how often it is updated, what the page is about, and
which keywords represent the page's content. Many search engines
use this information when building their index.
||A device that allows
a computer or terminal to transmit data over a standard telephone
line. It converts digital pulses from the computer to audio
tones that an analog telephone line is set up to handle and
vice versa. The term usually refers to 56 Kbps modems.
||Short for Mpeg Layer
3. MP3 is an audio compression standard for encoding music.
MP3 files have a file extension ".mp3".
eXchanger is an entry in your DNS table (zone file)
that controls where email is sent for the domain name.
||MySQL is an open source relational
database management system. Information in a MySQL database
is stored in the form of related tables. MySQL databases are
typically used for web application development (often accessed
||A program or computer
that translates names from one form into another. For example,
a Domain Name Server (also called a "host server")
performs the mapping of domain names to IP numbers.
||Two or more computing
devices connected together by wiring, cable, digital circuit,
or other means. The Internet is a network that connects thousands
of computer networks.
||Listings that search
engines do not sell (unlike paid listings). Instead, sites appear
solely because a search engine has deemed it editorially important
for them to be included, regardless of payment.
|A web file (document)
usually coded in HTML
Portable Document Format, a file format developed
by Adobe Systems, that is used to capture almost any kind of
document with the formatting in the original. Viewing a PDF
file requires Acrobat Reader, which is built into most browsers
and can be downloaded free from Adobe.
is an open-source server-side scripting language. PHP enables
the author to create programs (routines) that output code. When
a webpage is accessed, these routines are run on the server,
and the resulting code is downloaded by the browser.
||An application built
into a browser or added to a browser to enable it to interact
with a special file type (such as a movie, sound file, Word
Protocol, Version 3 is a set of rules (protocol) by
which a client machine can retrieve electronic mail from a mail
server. The POP server("post office") holds the e-mail
until the user can retrieve it on their computer
Point Protocol is an Internet standard for electronically
connectiong a remote computer to an IP network.
||A link exchange between
of search results
|How well the different
elements of the page content relate to each other is an important
part of the search engine algorithms. The higher the relevancy
of page content the higher the ‘score’ for that
part of the search engine’s algorithms which reflects
directly onto the ranking.
Any service generally
designed to allow users to search the web or a specialized
database of information. On the Internet, a search engine
is a coordinated set of programs that includes:
- A spider (also called a "crawler" or a "bot")
that goes to every webpage possible and reads it, using
hypertext links on each page to discover and read a site's
- A program that creates a huge index (sometimes called
a "catalog") from the pages that have been read
- A program that receives your search request, compares
it to the entries in the index, and returns results to you
Typically, a search engine works by sending out a spider
to fetch as many documents as possible. Another program, called
an indexer, then reads these documents and creates an index
based on the words contained in each document. Each search
engine uses a proprietary algorithm to create its indices
such that, ideally, only meaningful results are returned for
Optimization is the process of designing webpages to
help increase its visibility within the results of one or more
search engines for focused search terms or search phrases. SEO
helps your web pages become accessible to search engines and
helps improve the chances those pages will rank high in the
search engine result pages (SERPS)
||Search Engine Result Pages
|The words (or word)
a searcher enters into a search engine's search box. Also used
to refer to the terms a search engine marketer hopes a particular
page will be found for. Also called keywords, query terms or
A computer that
processes requests for HTML and other documents that are components
of webpages and websites. A computer running that software,
assigned an IP address, and connected to the Internet so that
it can provide documents via the World Wide Web. Also called
||Something that operates
on the "server" computer (providing the Web page),
as opposed to the "client" computer (which is you
or someone else viewing the Web page). Usually it is a program
or command or procedure or other application causes dynamic
pages or animation or other interaction.
||A script is a type
of programming language that can be used to fetch and display
Web pages. There are may kinds and uses of scripts on the Web.
They can be used to create all or part of a page, and communicate
with searchable databases. Forms (boxes) and many interactive
links, which respond differently depending on what you enter,
all require some kind of script language. When you find a question
marke (?) in the URL of a page, some kind of script command
was used in generating and/or delivering that page.
Moving up or down
within a document in your screen.
|| Simple Mail
Transport Protocol is the main Internet protocol used
to send email.
programs, referred to sometimes as "crawlers" or
"bots" that are used by search engines to roam the
World Wide Web via the Internet, visit sites and databases,
and keep the search engine database of web pages up to date.
They obtain new pages, update known pages, and delete obsolete
ones. Their findings are then integrated into the "home"
The Web is so enormous that it can take six months for spiders
to cover it, resulting in a certain degree of "out-of-datedness"
(link rot) in the search engines.
Layer is a transaction security standard that provides
data encryption, server authentication, and message integrity.
SSL is usually used on sites that accept credit card numbers
or other private information.
||In database searching,
"stop words" are small and frequently occurring words
like and, or, in, of that are often ignored when keyed as search
terms. Sometimes putting them in quotes " " will allow
you to search them. Sometimes + immediately before them makes
||Sub-domains are domain
names with the form, anything.njmetronet.com. By definition,
a subdomain should not have the prefix of "www".
||The process of submitting
a URL for inclusion into a search engine's index. Unless done
through paid inclusion, submission generally does not guarantee
listing. In addition, submission does not help with rank improvement
on crawler-based search engines unless search engine optimization
efforts have been taken.
Control Protocol/Internet Protocol the suite of communications
protocols used to connect hosts on the Internet. TCP/IP uses
several protocols, the two main ones being TCP and IP.. Originally
designed for the UNIX operating system, TCP/IP software is now
available for every major kind of computer operating system.
To be truly on the Internet, your computer must have TCP/IP
Locator is the web address that defines the route to a file
on a Web server. An Internet address (for example, http://www.njmetronet.com),
usually consisting of the access protocol (http), the domain
name (www.hmco.com), and optionally the path to a file or resource
residing on that server.
Application Protocol is a specification for a set of
communication protocols that standardizes the manner in which
wireless devices (such as mobile phones, pagers, two-way radios,
radio transceivers, smartphones, and communicators) are used
for Internet access
||A collection of interlinked
webpages with a related topic, usually under a single domain
name, which includes an intended starting file called a "home
page". From the home page, you can get to all the other
pages on the website.
||An Internet utility
program that obtains information (such as owner and contact
info) about a Domain name or IP number from the database of
a domain name registry.
||A method using infra-red,
ultra-violet or radio waves, of connecting computers into a
||The World Wide Web
(WWW) is a uniform method of accessing and retrieving information
on the Internet. This information is almost always retrieved
using the HyperTextTransfer Protocol (HTTP).
The World Wide Web is a big part of the Internet
||An acronym for "What
You See Is What You Get". A WYSIWYG program is one that
allows you to create and edit a web page, text, or graphical
user interface so that you can see what the end result will
look like while the document is being created.
Hypertext Markup Language is a hybrid between HTML
and XML that is more universally acceptable in Web pages and
search engines than XML. A variant of HTML
Markup Language is a dilution for Web page use of SGML
(Standard General Markup Language), which is not readily viewable
in ordinary browsers and is difficult to apply to Web pages.
XML is very useful (among other things) for pages emerging from
databases and other applications where parts of the page are
standardized and must reappear many times. See XHTML.
||A file on a nameserver
that designates a domain name with all of its associated subdomains,
IP addresses, and mail server. Parts of the zone file include
the A record, CNAME, and MX records. A zone file is also called
a "DNS table".