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Search Engine Optimization Specialist
P/T Internship Position

JOB DESCRIPTION:

The SEO Specialist will be responsible for improving search engine rankings of existing and new webpages for both HTML and database driven websites. This candidate will keep up on changing search engine strategies, and will work to promote websites on search engines through the application of ethical optimization and rank-enhancing techniques. This includes creating and maintaining project plans and keeping clients apprised of your progress through regular status reports. Once the project plan is in place, it will be your responsibility to implement it and see it through to successful completion. This is an exciting and challenging opportunity for a dynamic, self-motivated individual interested in joining a fast-paced team.

PRIMARY RESPONSIBILITIES:

  • Copy write webpage text to include keywords and key phrases
  • Evaluate usability of existing websites
  • Create and monitor search engine keywords, phrases and placement
  • Optimize various page components including text, page titles, meta tags, site architecture, alt tags, anchor text links, etc.
  • Keyword research to identify client’s most targeted and relevant keywords/phrases
  • Site submissions to search engines and directories
  • Keeps up to date with search technology, standards, algorithms and policies
  • Logs website statistics and is responsible for keeping clients “Site Development Worksheet” up to date
  • Works closely with staff to implement technical aspects to web pages

JOB REQUIREMENTS:

  • 2 years experience in developing well-optimized websites (basic html/web design)
  • Outstanding communication and written skills
    Excellent knowledge of the internet including search engine technology
  • Proficient in Microsoft Office applications, especially Word, Excel and Access
  • Ability to work as part of a project team as well as independently
  • Must be organized, very detail-oriented, accurate and have ability to meet deadlines
  • Must be self-disciplined and manage time effectively, and be able to multi-task
  • Experience with Wordtracker or similar online keyword/phrase analysis preferred
  • Familiarity with PPC management a plus

OTHER DETAILS:

This is an entry-level, non-paid internship position. Candidate must fulfill requirement as mandated by the college. All hours are flexible and must be completed on-site in our office. Successful completion of Internship may lead to a permanent job offer.


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